Uvation’s trademarks and brands are Uvation intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using Uvation’s trademarks and brands properly in all communications, documents, and electronic messages.
These Guidelines apply to Uvation employees, customers, partners, licensees, outside vendors, and other third parties. If you are a Licensee of a Uvation trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of Uvation brands, then these Guidelines apply to your usage of Uvation brands.
You may reference Uvation’s products and services using the Uvation trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by Uvation in its sole discretion. The Uvation trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by Uvation or any of its subsidiaries.
Specific Do’s and Dont’s
Properly designate the status of Uvation’s trademarks by using the correct trademark symbol (® or ™) reflecting Uvation’s ownership of particular marks as set forth below. Also include an attribution of Uvation’s ownership in the following format: “UVATION” is a trademark of Uvation, Inc.”
Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive
Use the Uvation trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the Uvation® Information Technology Services”). Uvation trademarks should not be used in plural or possessive form or as verbs.
References to Uvation, Inc.
When Uvation is used to refer to our company, Uvation, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to Uvation as a company. Example:
Correct: Uvation is now offering its customers more choices than ever.
Incorrect: Uvation® is now offering its customers more choices than ever.
Do not assert rights over any Uvation brand whether by incorporating a Uvation brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a Uvation brand.
Uvation Logo Use
Do not make unlicensed use of Uvation logos, such as the Z logo listed below. Third party use of Uvation logos requires a license or written permission from Uvation. If you are interested in obtaining a license to use a Uvation trademark or logo, contact us to discuss your proposed use.
Style of Use
When using Uvation’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.
No Trademark Bidding
Unless expressly permitted in an agreement between you and Uvation, you may not bid on a Uvation trademark (or any variant or extension thereof) as a keyword on any search engine.
You may not use a Uvation trademark in a disparaging or degrading manner.
The following is an illustrative, non-exhaustive list of logos and trademarks owned by Uvation. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of Uvation’s trademark or other intellectual property rights in that name or logo.
Uvation Word Marks
If you become aware of any usage of Uvation trademarks or brands in violation of these Guidelines, please contact us.
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