I. Engage
CONNECT. UNITE. PARTNER
Locally acknowledged for its rich, distinct culture and the exceptional value of its products, this Western New York State retailer continues to serve the community as a widely recognized and respected brand. Featuring a range of products spanning a variety of markets—from gasoline and tobacco to houseware, jewelry, and fashion—the company also manages a full-service grocery store. The company began its partnership with Uvation seeking cross-selling opportunities within its wide product range.
Mobile Planning & Strategy...
Unified eCommerce and M-Commerce capabilities with customer incentive and loyalty initiatives take B2C retail revenue potential to new levels as reputable
Systems Integration...
Uvation integrates analytics, customer-facing interfaces, and back-end technologies so all components work together via seamless, business-driven processes.
Consumer Targeting...
Geo-fencing and location data capabilities combined with Big Data analytics allow for strategic targeting of consumers as they approach pre-determined parameters.
II. Analyze
COLLABORATE. CUSTOMIZE. CHALLENGE
The company—already a leading gasoline provider in Western New York—learned that missed opportunities in that their gas sales far exceeded sales of their general merchandise. Insufficient data analytics and ineffective marketing capabilities prevented them from driving additional sales. The company partnered with Uvation to raise brand awareness and increase foot traffic into its retail outlets, driven by insights from sales and customer data. Their lack of brand awareness resulted in:
Poor Customer Engagement
Lost Sales and Loyalty
Lack of Data-Driven Insights
The partners’ strategy features loyalty and incentive programs, a unique mobile app, targeted geo-fencing, Big Data analytics, and an ERP integration that will drive ROI the following year.
III. Deliver
STRATEGIZE. DEVELOP. IMPLEMENT
Uvation collaborated with the company’s internal teams to define its needs and the scope of a new digital strategy. The plan encompassed several initiatives—a web and social presence, a new mobile app, unique marketing efforts, and a new eCommerce system. Uvation’s mobile app development team designed a solution that would strengthen customer engagement via incentive and loyalty programs, as well as a unique geo-fencing capability and a seamless ERP integration to improve business processes.
Marketing & brand positioning
Strategic Push Notifications
Strategic eCommerce & M-Commerce
IV. Build
STRENGTHEN. GENERATE. AMPLIFY.
Uvation’s digital strategy is driving the company’s annual revenue, with expectations of delivering significant ROI the following year. With a refreshed brand presence, data-driven marketing strategy, and integrated business processes, the company now has the growth-oriented tools it needs to remain a leading multi-brand retailer in its region.
Global IT spending will surge
to $4.1 trillion
in 2021
Digital advertising spending in the US will increase
by more than 100%
by 2024
78% of
US shoppers now use mobile retail apps multiple times
per week or more
