I. Engage
CONNECT. UNITE. PARTNER
Known for over 230 years as an industry leader in quality, style, and elegance, this cosmetic company continues its legacy by developing new and innovative product designs. As a globally recognized brand, the company combines the finest quality plants and oil ingredients to create a wide range of luxurious bath and beauty products, including soaps, washes, lotions, and its signature fragrances.
Supporting Brand Legacies...
Uvation is committed to innovation, excellence, and the persistence of quality associated with our clients’ operations. It's with these values that we develop cutting-edge solutions that drive ongoing competitive advantages for some of the world’s most recognizable brands.
D2C Transformation...
Our team develops a deep understanding of consumer brands’ needs and the expectations of their customers to deliver transformative D2C solutions. The results are competitive market advantages that position those brands for competitive growth for years to come
Systems Integration...
The technical and business experts at Uvation ensure the technologies that support your most critical operations provide customers with a compelling experience while driving the backend processes and insights that keep you moving forward.
II. Analyze
COLLABORATE. CUSTOMIZE. CHALLENGE
Although the beauty brand’s products had been available in retail brick and mortar stores throughout the United States, the products had not been made available to Americans for online purchase through the brand’s online channels. Without a direct-to-consumer (D2C) portal available to the brand’s customers, eCommerce shoppers depended on third parties and alternate shipping methods to receive the products at home, cutting into the potential revenue and success of the business:
Limited Market Reach
Missed Sales Opportunities
Inadequate Sales Reporting
Uvation developed a dedicated eCommerce shopping cart for the leading cosmetic company’s branded website, helping them make hundreds of products and promotions available for online D2C sales.
III. Deliver
STRATEGIZE. DEVELOP. IMPLEMENT
To improve their online presence and capture online D2C sales, Uvation developed a dedicated eCommerce shopping cart for the cosmetics company to incorporate into their branded website. Their new online shopping functionality makes available hundreds of products—organized into a variety of functional categories—and presents unique promotions for priority fragrances, collections, gifts, and more.
Superior Inventory Control
Order Tracking & Shipping Status
Shipping Data Module Integration
IV. Build
STRENGTHEN. GENERATE. AMPLIFY.
In its first year of operation, the new eCommerce shopping cart generated significant incremental revenue for the company. The dedicated feature drove overall online revenue growth in exceptional proportions as well. In terms of long-term benefits, online shopping functionality requires minimal internal labor costs. Only one individual employee is required to manage day-to-day ordering and shipping, as well as product updates within the eCommerce site. The feature also presents internal training opportunities for the company’s web team.
Global retail sales are expected to grow by
7.2% in
2021 and 6.6% in 2022
US eCommerce grew
44%
in 2020
Online sales accounted for
100% of all
retail gains in 2020
