Yotam’s experience spans the full commercial arc of a business, from first impression to signed agreement, allowing him to build messaging and positioning that carries Uvation’s technology. His curiosity about how people make choices shapes his work and the culture of the team he leads.
Throughout his career, Yotam has worked across a wide range of markets, industries, and disciplines.
Consumer Growth: He built and scaled direct-to-consumer acquisition programs, developing the measurement discipline that high-volume markets demand.
Enterprise & High-Ticket B2B: He transitioned into longer sales cycles and focused on engaging with procurement, finance, legal, data, and engineering stakeholders. Communicating effectively with multiple audiences simultaneously without sacrificing clarity for any of them.
Search, Content & Conversion: PPC Advertising, SEO, SMM, conversion optimization, and technical writing are everyday activities for him, ensuring his strategic decisions remain grounded and reactive to the latest updates.
Brand & Go-to-Market: He has led positioning and launch strategy in both B2B and B2C, aligning marketing, sales, product, and design behind one story.
All this allows Yotam to approach marketing the way an engineer approaches a system: understand every component, then make them work together. At Uvation, that has meant unifying messaging across all platforms and answering user questions before they are asked.
For customers, it shows up as clarity. Yotam believes buyers choosing AI infrastructure deserve a straightforward account of the technology’s function, integration, and operational requirements rather than salesmanship.
His leadership follows the same principle. He is generous with context, direct with feedback, and builds teams where marketers understand the product well enough to explain it in their words.